Read Squeezed: What You Don't Know About Orange Juice by Alissa Hamilton Free Online
Book Title: Squeezed: What You Don't Know About Orange Juice|
The author of the book: Alissa Hamilton
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Reader ratings: 6.4
Edition: Yale University Press
Date of issue: May 26th 2009
ISBN 13: 9780300124712
Format files: PDF
The size of the: 765 KB
Read full description of the books:
Close to three quarters of U.S. households buy orange juice. Its popularity crosses class, cultural, racial, and regional divides. Why do so many of us drink orange juice? How did it turn from a luxury into a staple in just a few years? More important, how is it that we don’t know the real reasons behind OJ’s popularity or understand the processes by which the juice is produced?
In this enlightening book, Alissa Hamilton explores the hidden history of orange juice. She looks at the early forces that propelled orange juice to prominence, including a surplus of oranges that plagued Florida during most of the twentieth century and the army’s need to provide vitamin C to troops overseas during World War II. She tells the stories of the FDA’s decision in the early 1960s to standardize orange juice, and the juice equivalent of the cola wars that followed between Coca-Cola (which owns Minute Maid) and Pepsi (which owns Tropicana). Of particular interest to OJ drinkers will be the revelation that most orange juice comes from Brazil, not Florida, and that even “not from concentrate” orange juice is heated, stripped of flavor, stored for up to a year, and then reflavored before it is packaged and sold. The book concludes with a thought-provoking discussion of why consumers have the right to know how their food is produced.
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Read information about the authorAlissa Hamilton holds a Ph.D. from the Yale School of Forestry and Environmental Studies and a J.D. from the University of Toronto Law School. She has been a Graham Research Fellow in International Human Rights at the University of Toronto Faculty of Law. She is a former 2008-2009 Food and Society Policy Fellow with the Institute for Agriculture and Trade Policy (IATP). She lives in Toronto.
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