Read American Signs: Form and Meaning on Rte. 66 by Lisa Mahar-Keplinger Free Online


Ebook American Signs: Form and Meaning on Rte. 66 by Lisa Mahar-Keplinger read! Book Title: American Signs: Form and Meaning on Rte. 66
The author of the book: Lisa Mahar-Keplinger
City - Country: No data
Loaded: 2852 times
Reader ratings: 3.4
Edition: The Monacelli Press
Date of issue: October 14th 2002
ISBN: 1580931197
ISBN 13: 9781580931199
Language: English
Format files: PDF
The size of the: 753 KB

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The roadside sign has become an American icon: a glowing neon symbol of the golden age of the open road. Yet signs are complex pieces of design, serving not only as physical markers but also as cultural, political, and economic ones. In American Signs, Lisa Mahar traces the evolution of motel signs on Route 66 in a distinctive visual approach that combines text, images, and graphics.

American Signs reveals the rich vernacular traditions of motel sign-making in five eras, spanning from the late 1930s through the 1970s. The motel signs of the early 1940s, for instance, reflect vernacular traditions dating back at least a century, while examples from the later years of the decade reveal a culture newly obsessed with themes. America's fascination with newness and technological progress is manifested in 1950s motel signs. Finally, in the 1960s, a turn toward simplicity and the use of new, modular technologies allowed motel signs to address the needs of a mass society and the beginnings of a national, rather than regional, aesthetic for motel signs.


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Reviews of the American Signs: Form and Meaning on Rte. 66


BOBBY

I keep this book in my hand and feel so happy.

OLLIE

Why do you ask me to drive a phone?

ALICE

The idea is great, but sometimes the text suffers

THEODORE

This book would read to every man for ...

DARCEY

Rarely do the books make me cry, but this one could.




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