Read Introduction to Communication Studies by John Fiske Free Online
Book Title: Introduction to Communication Studies|
The author of the book: John Fiske
City - Country: No data
Loaded: 2009 times
Reader ratings: 6.5
Date of issue: November 12th 2010
ISBN 13: 9780415596497
Format files: PDF
The size of the: 5.28 MB
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This revised edition of a now classic text includes a new introduction by Henry Jenkins, explaining Why Fiske Still Matters for today s students, followed by a discussion between former Fiske students Ron Becker, Elana Levine, Darrell Newton and Pamela Wilson on the theme of Structuralism and Semiotics, Fiske-Style . Both underline the continuing relevance of this foundational text in communication studies.
How can we study communication? What are the main theories and methods of approach?
This classic text provides a lucid, accessible introduction to the main authorities in the field of communication studies, aimed at students coming to the subject for the first time. It outlines a range of methods of analysing examples of communication, and describes the theories underpinning them. Thus armed, the reader will be able to tease out the latent cultural meanings in such apparently simple communications as news photos or popular TV programmes, and to see them with new eyes."
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