Read Henry and Edsel: The Creation of the Ford Empire by Richard Bak Free Online
Book Title: Henry and Edsel: The Creation of the Ford Empire|
The author of the book: Richard Bak
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Reader ratings: 7.1
Edition: John Wiley & Sons
Date of issue: September 12th 2003
ISBN 13: 0723812120260
Format files: PDF
The size of the: 25.71 MB
Read full description of the books:
The epic struggle between a father and son and the building of a worldwide business empire
In this retelling of the story of the rise of Ford Motors, journalist Richard Bak offers a daring new perspective on the human drama that helped shape one of the world's great business empires. No dry corporate history, Henry and Edsel focuses on the epic battle of wills between the unyielding Henry Ford, his gifted son Edsel, and his "second son," the brutal and insidious Harry Bennet who rose from barroom brawler to become Henry's heir apparent. Bak dispels the common misperception of Edsel Ford as a weak and ineffectual manager, and explains that it was in fact Edsel's level-headedness and imaginative business solutions and that allowed the company to survive the many challenges to its survival in the first half of the twentieth century. Timed to coincide with the 100th anniversary celebration of Ford Motor Company, Henry and Edsel is sure to be warmly received by history buffs and business readers.
Richard Bak (Detroit, MI) is a veteran journalist who has written widely on the Fords and the automobile industry.
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Read information about the authorRICHARD BAK is a Detroit-based journalist and the author of twenty-five books, including 'Henry and Edsel: The Creation of the Ford Empire' and 'Peach: Ty Cobb in His Time and Ours.' He has received three ForeWord magazine Book-of-the-Year awards, the Stuart D. and Vernice M. Gross Prize for Literature, and two Emmys for his work as writer and coproducer of "Stranded at the Corner," a feature-length documentary about the fight to save Detroit's Tiger Stadium.
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